Where do Rolex Watches Get Their Names?

Why are Submariners called Submariners?

Where do Rolex Watches Get Their Names? Ever wonder why a Rolex Submariner is actually called a Submariner? Or why some people refer to some models as "hulk", "pepsi", or "kermit". We're here to (hopefully) clarify some of the more popular models you may be asking about.

For starters, if you are unaware, Rolex is a luxury watch brand that is known for its high-quality timepieces and timeless designs. The company has a wide range of models, each with its own unique name. So without further ado, let's explore the different names for Rolex models and the reasons behind their naming.

Popular Models & Their Birth Names

  1. Submariner: The Rolex Submariner is a classic dive watch that is known for its water resistance and durability. The name "Submariner" refers to the watch's ability to withstand depths of up to 300 meters (1,000 feet) and its use by professional divers.
  2. Daytona: The Rolex Daytona is a chronograph watch that is named after the famous Daytona International Speedway in Florida, USA. The watch was designed for race car drivers and enthusiasts and features a stopwatch function, making it the perfect timepiece for timing laps on the track.Rolex Daytona White Dial
  3. Day-Date: The Rolex Day-Date is a luxury watch that features a display of the day of the week and the date. The name "Day-Date" refers to the watch's ability to display both the day and date.
  4. GMT-Master: The Rolex GMT-Master is a watch designed for travelers. The watch features a 24-hour hand that can be set to a second time zone, making it easy to keep track of the time in multiple locations. The name "GMT-Master" refers to the watch's ability to display Greenwich Mean Time (GMT), which is the standard time used by the aviation industry.
  5. Yacht-Master: The Rolex Yacht-Master is a watch designed for sailors and yachtsmen. The watch features a regatta countdown timer, making it the perfect timepiece for timing the start of a yacht race. The name "Yacht-Master" refers to the watch's association with the sport of sailing.Rolex Yacht Master - II
  6. Explorer: The Rolex Explorer is a watch designed for adventurers and explorers. The watch is known for its rugged durability and precise timekeeping, making it the perfect companion for any outdoor excursion. The name "Explorer" refers to the watch's association with adventure and exploration. 

For each Rolex model, we now know a little more about why they have their unique name - most of which refer to the specific feature or association of the watch. These names are not only elegant, but also reflects the brand's versatility in creating watches that cater to different needs and activities. But how about nicknames?

Rolex Nicknames - A More Friendly Approach

In addition to their official names, many Rolex models have developed nicknames within the watch collecting community. These nicknames often reflect the model's unique characteristics, popularity, or historical significance. Here are a few examples:

  1. "Pepsi" GMT-Master II: The GMT-Master II with a red and blue "Pepsi" bezel has earned this nickname due to its resemblance to the Pepsi Cola logo. This specific model has become one of the most sought after and iconic GMT-Master II models.Rolex GMT Master Pepsi
  2. "Hulk" Submariner: The Submariner 116610LV, with its green dial and bezel, has earned the nickname "Hulk" due to its striking green color. This model is considered one of the most popular Submariner models among collectors.
  3. "Paul Newman" Daytona: The Rolex Daytona with a white dial and black sub-dials has been named after the late actor Paul Newman, who was often seen wearing this specific model. The "Paul Newman" Daytona has become one of the most sought-after and valuable vintage Rolex watches.
  4. "President" Day-Date: The Day-Date with a President bracelet was given this nickname as it was often worn by U.S. Presidents, including Dwight D. Eisenhower and Lyndon B. Johnson. This specific model has become one of the most iconic Day-Date models and is considered a symbol of luxury and power.Rolex Day-Date Gold Presidential
  5. "Root Beer" GMT-Master: The GMT-Master with a brown and gold bezel, has earned the nickname "Root Beer" due to its resemblance to the popular carbonated soft drink. This specific model has become one of the most sought-after and iconic GMT-Master models.

These nicknames are not official terms used by Rolex, but they have become widely accepted and commonly used among watch enthusiasts and collectors. They are a testament to the popularity and cultural significance of these models.

If you're looking for other information about watches, send us a message here! or just want to know what other jewellery is out there, take a look at the rest of our education blog!


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